• 1490 Citations
  • 15 h-Index
1991 …2018

Research output per year

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Research Output

  • 1490 Citations
  • 15 h-Index
  • 17 Article
  • 6 Review article
  • 1 Comment/debate
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Article
2018

Selling solutions isn't enough

Grove, H., Sellers, K., Ettenson, R. & Knowles, J., Sep 1 2018, In : MIT Sloan Management Review. 60, 1, p. 55-59 5 p.

Research output: Contribution to journalArticle

2 Scopus citations
2011

Why every project needs a brand (and how to create one)

Brown, K. A., Ettenson, R. & Hyer, N. L., Jun 1 2011, In : MIT Sloan Management Review. 52, 4, p. 61-68 8 p.

Research output: Contribution to journalArticle

2 Scopus citations
2010

Growing green

Unruh, G. & Ettenson, R., Jun 1 2010, In : Harvard Business Review. 88, 6

Research output: Contribution to journalArticle

43 Scopus citations

Winning in the green frenzy

Unruh, G. & Ettenson, R., Nov 1 2010, In : Harvard Business Review. 88, 11

Research output: Contribution to journalArticle

24 Scopus citations
2008

Don't confuse reputation with brand

Ettenson, R. & Knowles, J., Dec 1 2008, In : MIT Sloan Management Review. 49, 2, p. 19-21 3 p.

Research output: Contribution to journalArticle

35 Scopus citations
2006

Extending the construct of consumer ethnocentrism: When foreign products are preferred

Klein, J. G., Ettenson, R. & Krishnan, B. C., Jun 8 2006, In : International Marketing Review. 23, 3, p. 304-321 18 p.

Research output: Contribution to journalArticle

106 Scopus citations
2005

The fallout from French nuclear testing in the South Pacific: A longitudinal study of consumer boycotts

Ettenson, R. & Klein, J. G., Jan 1 2005, In : International Marketing Review. 22, 2, p. 199-224 26 p.

Research output: Contribution to journalArticle

156 Scopus citations
2000

New venture strategy and profitability: A venture capitalist's assessment

Shepherd, D. A., Ettenson, R. & Crouch, A., Jan 1 2000, In : Journal of Business Venturing. 15, 5, p. 449-467 19 p.

Research output: Contribution to journalArticle

88 Scopus citations

Selecting a child care center: What really matters to parents?

Leslie, L. A., Ettenson, R. & Cumsille, P., Jan 1 2000, In : Child and Youth Care Forum. 29, 5, p. 299-322 24 p.

Research output: Contribution to journalArticle

23 Scopus citations
1998

The animosity model of foreign product purchase: An empirical test in the People's Republic of China

Klein, J. G., Ettenson, R. & Morris, M. D., Jan 1998, In : Journal of Marketing. 62, 1, p. 89-100 12 p.

Research output: Contribution to journalArticle

680 Scopus citations
1997

An exploratory investigation of consumer decision making for selected professional and nonprofessional services

Ettenson, R. & Turner, K., Apr 1 1997, In : Journal of Services Marketing. 11, 2, p. 91-104 14 p.

Research output: Contribution to journalArticle

15 Scopus citations
1994
48 Scopus citations
1992

Screening for interactions between design factors and demographics in choice-based conjoint

Chakraborty, G., Woodworth, G., Gaeth, G. J. & Ettenson, R., Mar 1992, In : Journal of Business Research. 24, 2, p. 115-133 19 p.

Research output: Contribution to journalArticle

3 Scopus citations
1991

Chinese (vs. U.S.) consumer behavior: A cross-cultural comparison of the evaluation of retail stores

Ettenson, R. & Wagner, J., Aug 21 1991, In : Journal of International Consumer Marketing. 3, 3, p. 55-71 17 p.

Research output: Contribution to journalArticle

8 Scopus citations

Commentary: Consumer perceptions of hybrid (bi-national) products

Ettenson, R. & Gaeth, G., Apr 1991, In : Journal of Consumer Marketing. 8, 4, p. 13-18 6 p.

Research output: Contribution to journalArticle

45 Scopus citations

Screening for interactions between design factors and demographics in choice-based conjoint

Chakraborty, G., Woodworth, G., Gaeth, G. J. & Ettenson, R., Nov 1991, In : Journal of Business Research. 23, 3, p. 219-237 19 p.

Research output: Contribution to journalArticle

3 Scopus citations