• 1474 Citations
  • 15 h-Index
1991 …2018
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Research Output 1991 2018

  • 1474 Citations
  • 15 h-Index
  • 23 Article
  • 1 Review article
2018
2 Citations (Scopus)

Selling solutions isn't enough

Grove, H., Sellers, K., Ettenson, R. & Knowles, J., Sep 1 2018, In : MIT Sloan Management Review. 60, 1, p. 55-59 5 p.

Research output: Contribution to journalArticle

Sales
2017
2 Citations (Scopus)

Protect your project from escalating doubts

Brown, K. A., Hyer, N. L. & Ettenson, R., Mar 1 2017, In : MIT Sloan Management Review. 58, 3, p. 78-87 10 p.

Research output: Contribution to journalReview article

2013
14 Citations (Scopus)

Rethinking the 4 P's

Ettenson, R., Conrado, E. & Knowles, J., Jan 2013, In : Harvard Business Review. 91, 1-2

Research output: Contribution to journalArticle

6 Citations (Scopus)

The question every project team should answer

Brown, K. A., Hyer, N. L. & Ettenson, R., Sep 2013, In : MIT Sloan Management Review. 55, 1, p. 49-57 9 p.

Research output: Contribution to journalArticle

Project teams
2011
2 Citations (Scopus)

Why every project needs a brand (and how to create one)

Brown, K. A., Ettenson, R. & Hyer, N. L., Jun 2011, In : MIT Sloan Management Review. 52, 4, p. 61-68 8 p.

Research output: Contribution to journalArticle

Life cycle
Industry
Brand management
Viability
Business strategy
2010
43 Citations (Scopus)

Growing green

Unruh, G. & Ettenson, R., Jun 2010, In : Harvard Business Review. 88, 6

Research output: Contribution to journalArticle

24 Citations (Scopus)

Winning in the green frenzy

Unruh, G. & Ettenson, R., Nov 2010, In : Harvard Business Review. 88, 11

Research output: Contribution to journalArticle

2008
35 Citations (Scopus)

Don't confuse reputation with brand

Ettenson, R. & Knowles, J., Dec 2008, In : MIT Sloan Management Review. 49, 2, p. 19-21 3 p.

Research output: Contribution to journalArticle

2007
2 Citations (Scopus)

Reconcilable differences

Knowles, J. & Ettenson, R., Jun 2007, In : Harvard Business Review. 85, 6, p. 24-26 3 p.

Research output: Contribution to journalArticle

2006
102 Citations (Scopus)

Extending the construct of consumer ethnocentrism: When foreign products are preferred

Klein, J. G., Ettenson, R. & Krishnan, B. C., 2006, In : International Marketing Review. 23, 3, p. 304-321 18 p.

Research output: Contribution to journalArticle

Consumer ethnocentrism
Transition economies
Transitional economies
China
Russia
35 Citations (Scopus)

Merging the brands and branding the merger

Ettenson, R. & Knowles, J., Jun 2006, In : MIT Sloan Management Review. 47, 4, p. 39-49 11 p.

Research output: Contribution to journalArticle

Merging
Branding
Mergers
26 Citations (Scopus)

Rethinking consumer boycotts

Ettenson, R., Smith, N. C., Klein, J. & John, A., Jun 2006, In : MIT Sloan Management Review. 47, 4, p. 6-7 2 p.

Research output: Contribution to journalArticle

Boycott
2005
25 Citations (Scopus)

Achieving the ideal brand portfolio

Hill, S., Ettenson, R. & Tyson, D., Dec 2005, In : MIT Sloan Management Review. 46, 2, p. 85-90 6 p.

Research output: Contribution to journalArticle

Brand portfolio
155 Citations (Scopus)

The fallout from French nuclear testing in the South Pacific: A longitudinal study of consumer boycotts

Ettenson, R. & Klein, J. G., 2005, In : International Marketing Review. 22, 2, p. 199-224 26 p.

Research output: Contribution to journalArticle

Boycott
Longitudinal study
South Pacific
Testing
Protest
2000
86 Citations (Scopus)

New venture strategy and profitability: A venture capitalist's assessment

Shepherd, D. A., Ettenson, R. & Crouch, A., Sep 2000, In : Journal of Business Venturing. 15, 5, p. 449-467 19 p.

Research output: Contribution to journalArticle

Profitability
Decision making
Industry
Feedback
Information use
23 Citations (Scopus)

Selecting a child care center: What really matters to parents?

Leslie, L. A., Ettenson, R. & Cumsille, P., 2000, In : Child and Youth Care Forum. 29, 5, p. 299-322 24 p.

Research output: Contribution to journalArticle

child care
parents
decision making
hours of operation
staff
1998
671 Citations (Scopus)

The animosity model of foreign product purchase: An empirical test in the People's Republic of China

Klein, J. G., Ettenson, R. & Morris, M. D., Jan 1998, In : Journal of Marketing. 62, 1, p. 89-100 12 p.

Research output: Contribution to journalArticle

China
Purchase
Empirical test
Animosity
Consumer ethnocentrism
1997
15 Citations (Scopus)

An exploratory investigation of consumer decision making for selected professional and nonprofessional services

Ettenson, R. & Turner, K., Apr 1 1997, In : Journal of Services Marketing. 11, 2, p. 91-104 14 p.

Research output: Contribution to journalArticle

Consumer decision making
Doctors
Classification schemes
Relative importance
Professional services
1994
48 Citations (Scopus)
Health Insurance
Decision Making
Demography
Employee selection
Trade-offs
1993
99 Citations (Scopus)
Brand names
Hungary
Poland
Emerging market economies
Country of origin effects
1992
3 Citations (Scopus)

Screening for interactions between design factors and demographics in choice-based conjoint

Chakraborty, G., Woodworth, G., Gaeth, G. J. & Ettenson, R., 1992, In : Journal of Business Research. 24, 2, p. 115-133 19 p.

Research output: Contribution to journalArticle

Demography
Software
Logistic Models
Routine Diagnostic Tests
Factors
1991
8 Citations (Scopus)

Chinese (vs. U.S.) consumer behavior: A cross-cultural comparison of the evaluation of retail stores

Ettenson, R. & Wagner, J., Aug 21 1991, In : Journal of International Consumer Marketing. 3, 3, p. 55-71 17 p.

Research output: Contribution to journalArticle

Retail stores
Consumer behavior
Decision making
Consumer behaviour
Cross-cultural comparison
45 Citations (Scopus)

Commentary: Consumer perceptions of hybrid (bi-national) products

Ettenson, R. & Gaeth, G., 1991, In : Journal of Consumer Marketing. 8, 4, p. 13-18 6 p.

Research output: Contribution to journalArticle

Consumer perceptions
3 Citations (Scopus)

Screening for interactions between design factors and demographics in choice-based conjoint

Chakraborty, G., Woodworth, G., Gaeth, G. J. & Ettenson, R., 1991, In : Journal of Business Research. 23, 3, p. 219-237 19 p.

Research output: Contribution to journalArticle

Demography
Software
Logistic Models
Routine Diagnostic Tests
Factors