• 1474 Citations
  • 15 h-Index
1991 …2018
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Fingerprint Dive into the research topics where Richard Ettenson is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Business & Economics

Demographics
Interaction
Factors
Screening
Boycott
Decision making
China
Animosity
Consumer ethnocentrism
Branding
Russia
Purchase
Evaluation
Health insurance
Selection process
Multinomial logit model
Longitudinal study
Choice-based conjoint analysis
Trade-offs
Software
New ventures
Consumer behaviour
South Pacific
Venture capitalists
Retail stores
Testing
Empirical test
Employee selection
Cross-cultural comparison
Consumer decision making
Profitability
Emerging market economies
Consumer perceptions
Country of origin effects
Mergers
Poland
Hungary
Brand names
Brand portfolio
Merging
Project teams
Marketers
Chinese consumers
Conjoint analysis
Consumer decision
Diagnostic tests
Decision process
Targeting
Multinomial logit
Consumer choice