Richard Ettenson

Professor

  • 1423 Citations
  • 15 h-Index
1991 …2018
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Fingerprint Dive into the research topics where Richard Ettenson is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Demographics Business & Economics
Interaction Business & Economics
Factors Business & Economics
Screening Business & Economics
Boycott Business & Economics
Decision making Business & Economics
China Business & Economics
Animosity Business & Economics

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Research Output 1991 2018

  • 1423 Citations
  • 15 h-Index
  • 23 Article
  • 1 Review article

Selling solutions isn't enough

Grove, H., Sellers, K., Ettenson, R. & Knowles, J., Sep 1 2018, In : MIT Sloan Management Review. 60, 1, p. 55-59 5 p.

Research output: Contribution to journalArticle

Sales

Protect your project from escalating doubts

Brown, K. A., Hyer, N. L. & Ettenson, R., Mar 1 2017, In : MIT Sloan Management Review. 58, 3, p. 78-87 10 p.

Research output: Contribution to journalReview article

Rethinking the 4 P's

Ettenson, R., Conrado, E. & Knowles, J., Jan 2013, In : Harvard Business Review. 91, 1-2

Research output: Contribution to journalArticle

The question every project team should answer

Brown, K. A., Hyer, N. L. & Ettenson, R., Sep 2013, In : MIT Sloan Management Review. 55, 1, p. 49-57 9 p.

Research output: Contribution to journalArticle

Project teams

Why every project needs a brand (and how to create one)

Brown, K. A., Ettenson, R. & Hyer, N. L., Jun 2011, In : MIT Sloan Management Review. 52, 4, p. 61-68 8 p.

Research output: Contribution to journalArticle

Life cycle
Industry
Brand management
Viability
Business strategy