• 1393 Citations
  • 15 h-Index
1991 …2018
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Fingerprint Fingerprint is based on mining the text of the experts' scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Demography Medicine & Life Sciences
Retail stores Engineering & Materials Science
Consumer behavior Engineering & Materials Science
Health Insurance Medicine & Life Sciences
Decision making Engineering & Materials Science
Merging Engineering & Materials Science
Decision Making Medicine & Life Sciences
Profitability Engineering & Materials Science

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1991 2018

  • 1393 Citations
  • 15 h-Index
  • 23 Article
  • 1 Review article

Selling solutions isn't enough

Grove, H., Sellers, K., Ettenson, R. & Knowles, J., Sep 1 2018, In : MIT Sloan Management Review. 60, 1, p. 55-59 5 p.

Research output: Contribution to journalArticle

Sales

Protect your project from escalating doubts

Brown, K. A., Hyer, N. L. & Ettenson, R., Mar 1 2017, In : MIT Sloan Management Review. 58, 3, p. 78-87 10 p.

Research output: Contribution to journalReview article

Rethinking the 4 P's

Ettenson, R., Conrado, E. & Knowles, J., Jan 2013, In : Harvard Business Review. 91, 1-2

Research output: Contribution to journalArticle

The question every project team should answer

Brown, K. A., Hyer, N. L. & Ettenson, R., Sep 2013, In : MIT Sloan Management Review. 55, 1, p. 49-57 9 p.

Research output: Contribution to journalArticle

Project teams

Why every project needs a brand (and how to create one)

Brown, K. A., Ettenson, R. & Hyer, N. L., Jun 2011, In : MIT Sloan Management Review. 52, 4, p. 61-68 8 p.

Research output: Contribution to journalArticle

Life cycle
Industry
Brand management
Viability
Business strategy