• 1490 Citations
  • 15 h-Index
1991 …2018

Research output per year

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Research Output

  • 1490 Citations
  • 15 h-Index
  • 17 Article
  • 6 Review article
  • 1 Comment/debate

Selling solutions isn't enough

Grove, H., Sellers, K., Ettenson, R. & Knowles, J., Sep 1 2018, In : MIT Sloan Management Review. 60, 1, p. 55-59 5 p.

Research output: Contribution to journalArticle

Protect your project from escalating doubts

Brown, K. A., Hyer, N. L. & Ettenson, R., Mar 1 2017, In : MIT Sloan Management Review. 58, 3, p. 78-87 10 p.

Research output: Contribution to journalReview article

Rethinking the 4 P's

Ettenson, R., Conrado, E. & Knowles, J., Jan 1 2013, In : Harvard Business Review. 91, 1-2

Research output: Contribution to journalComment/debate

The question every project team should answer

Brown, K. A., Hyer, N. L. & Ettenson, R., Sep 1 2013, In : MIT Sloan Management Review. 55, 1, p. 49-57 9 p.

Research output: Contribution to journalReview article

Why every project needs a brand (and how to create one)

Brown, K. A., Ettenson, R. & Hyer, N. L., Jun 1 2011, In : MIT Sloan Management Review. 52, 4, p. 61-68 8 p.

Research output: Contribution to journalArticle