Preethika Sainam

Asst Professor

  • 33 Citations
  • 3 h-Index
20102018

Research output per year

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Research Output

  • 33 Citations
  • 3 h-Index
  • 5 Article
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Article
2018

What I think I will do versus what I say I do: Mispredicting marijuana use among teenage drug users

Sainam, P., Putsis, W. P. & Zauberman, G., Apr 1 2018, In : Journal of Business Research. 85, p. 317-324 8 p.

Research output: Contribution to journalArticle

1 Scopus citations
2017

Software piracy in the presence of open source alternatives

Machado, F. S., Sainam, P., Santanam, R. & Sinha, R., 2017, In : Journal of the Association of Information Systems. 18, 1, p. 1-21 21 p.

Research output: Contribution to journalArticle

3 Scopus citations
2015

Consumer forwards: Concept and empirical analysis of a sports ticket market

Sainam, P., Balasubramanian, S. & Bayus, B. L., May 1 2015, In : International Journal of Sport Finance. 10, 2, p. 103-121 19 p.

Research output: Contribution to journalArticle

1 Scopus citations
2010

"Call for prices": Strategic implications of raising consumers' costs

Desai, P. S., Krishnamoorthy, A. & Sainam, P., Jan 1 2010, In : Marketing Science. 29, 1, p. 158-174 17 p.

Research output: Contribution to journalArticle

8 Scopus citations

Consumer options: Theory and an empirical application to a sports market

Sainam, P., Balasubramanian, S. & Bayus, B. L., Jun 1 2010, In : Journal of Marketing Research. 47, 3, p. 401-414 14 p.

Research output: Contribution to journalArticle

20 Scopus citations