Ni Huang

Asst Professor

  • 98 Citations
  • 4 h-Index
20142020

Research output per year

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Research Output

  • 98 Citations
  • 4 h-Index
  • 6 Conference contribution
  • 6 Article
2020

Designing promotion incentive to embrace social sharing: Evidence from field and lab experiments

Sun, T., Huang, N., Viswanathan, S. & Zheleva, E., Jan 1 2020, 40th International Conference on Information Systems, ICIS 2019. Association for Information Systems, (40th International Conference on Information Systems, ICIS 2019).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Effects of online-offline channel integration on e-healthcare providers: Evidence from a natural experiment

Yin, H., Huang, N. & Yan, Z., Jan 1 2020, 40th International Conference on Information Systems, ICIS 2019. Association for Information Systems, (40th International Conference on Information Systems, ICIS 2019).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2019

Motivating user-generated content with performance feedback: Evidence from randomized field experiments

Huang, N., Burtch, G., Gu, B., Hong, Y., Liang, C., Wang, K., Fu, D. & Yang, B., Jan 1 2019, In : Management Science. 65, 1, p. 327-345 19 p.

Research output: Contribution to journalArticle

7 Scopus citations
2 Scopus citations

Word-of-mouth system implementation and customer conversion: A randomized field experiment

Huang, N., Sun, T., Chen, P. & Golden, J. M., Jan 1 2019, In : Information Systems Research. 30, 3, p. 805-818 14 p.

Research output: Contribution to journalArticle

2018

Local economic conditions and worker participation in the online gig economy

Huang, N., Hong, K., Burtch, G. & Pavlou, P. A., Jan 1 2018, International Conference on Information Systems 2018, ICIS 2018. Association for Information Systems, (International Conference on Information Systems 2018, ICIS 2018).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Scopus citations

Role of communication in online platforms

Hong, Y., Peng, J., Burtch, G. & Huang, N., Jan 1 2018, Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018. Association for Information Systems, (Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Scopus citations
2017

Social network integration and user content generation: Evidence from natural experiments

Huang, N., Hong, Y. & Burtch, G., Dec 1 2017, In : MIS Quarterly: Management Information Systems. 41, 4, p. 1035-1058 24 p.

Research output: Contribution to journalArticle

19 Scopus citations
2016

Culture, conformity, and emotional suppression in online reviews

Hong, Y., Huang, N., Burtch, G. & Li, C., Jan 1 2016, In : Journal of the Association for Information Systems. 17, 11, p. 737-758 22 p.

Research output: Contribution to journalArticle

27 Scopus citations

Effectiveness of performance feedback in stimulating user-generated content

Hong, Y., Gu, B., Burtch, G., Huang, N., Liang, C., Wang, K., Fu, D. & Yang, B., 2016, 2016 International Conference on Information Systems, ICIS 2016. Association for Information Systems

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2015

Anonymity and language usage: A natural experiment of social network integration

Huang, N., Hong, Y. & Burtch, G., 2015, 2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015. Association for Information Systems

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Scopus citations
2014

Effects of multiple psychological distances on consumer evaluation: A field study of online reviews

Huang, N., Burtch, G., Hong, Y. & Polman, E., Aug 27 2014, (Accepted/In press) In : Journal of Consumer Psychology.

Research output: Contribution to journalArticle

39 Scopus citations