Michael Wiles

Assoc Professor

  • 285 Citations
  • 7 h-Index
20042020

Research output per year

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Personal profile

Education/Academic qualification

PHD, Indiana University-Bloomington

… → 2008

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Research Output

  • 285 Citations
  • 7 h-Index
  • 8 Article
  • 1 Comment/debate

Trading on Up: An Examination of Factors Influencing the Degree of Upgrade: Evidence from Cash for Clunkers

Miller, C. J., Wiles, M. A. & Park, S., Jan 1 2019, In : Journal of Marketing. 83, 1, p. 151-172 22 p.

Research output: Contribution to journalArticle

  • Shareholder value implications of service failures in triads: The case of customer information security breaches

    Modi, S. B., Wiles, M. & Mishra, S., May 1 2015, In : Journal of Operations Management. 35, p. 21-39 19 p.

    Research output: Contribution to journalArticle

  • 28 Scopus citations

    Make the most of a polarizing brand

    Luo, X., Wiles, M. & Raithel, S., Nov 1 2013, In : Harvard Business Review. NOV

    Research output: Contribution to journalComment/debate

    The impact of brand rating dispersion on firm value

    Luo, X., Raithel, S. & Wiles, M., Jun 1 2013, In : Journal of Marketing Research. 50, 3, p. 399-415 17 p.

    Research output: Contribution to journalArticle

  • 46 Scopus citations

    The effect of brand acquisition and disposal on stock returns

    Wiles, M., Morgan, N. A. & Rego, L. L., Jan 1 2012, In : Journal of Marketing. 76, 1, p. 38-58 21 p.

    Research output: Contribution to journalArticle

  • 56 Scopus citations

    Projects