Michael Wiles

Assoc Professor

  • 248 Citations
  • 7 h-Index
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Personal profile

Education/Academic qualification

PHD, Indiana University-Bloomington

… → 2008

Fingerprint Dive into the research topics where Michael Wiles is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 6 Similar Profiles
Rating Business & Economics
Shareholder value Business & Economics
Abnormal returns Business & Economics
Shareholder wealth Business & Economics
Buyers Business & Economics
Retailers Business & Economics
Firm value Business & Economics
Product placement Business & Economics

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Research Output 2004 2015

  • 248 Citations
  • 7 h-Index
  • 8 Article
21 Citations (Scopus)

Shareholder value implications of service failures in triads: The case of customer information security breaches

Modi, S. B., Wiles, M. & Mishra, S., May 1 2015, In : Journal of Operations Management. 35, p. 21-39 19 p.

Research output: Contribution to journalArticle

Security of data

Make the most of a polarizing brand

Luo, X., Wiles, M. & Raithel, S., Nov 2013, In : Harvard Business Review. NOV

Research output: Contribution to journalArticle

37 Citations (Scopus)

The impact of brand rating dispersion on firm value

Luo, X., Raithel, S. & Wiles, M., Jun 2013, In : Journal of Marketing Research. 50, 3, p. 399-415 17 p.

Research output: Contribution to journalArticle

Firm value
Brand management
Risk reduction
49 Citations (Scopus)

The effect of brand acquisition and disposal on stock returns

Wiles, M., Morgan, N. A. & Rego, L. L., Jan 2012, In : Journal of Marketing. 76, 1, p. 38-58 21 p.

Research output: Contribution to journalArticle

Stock returns
Marketing capabilities
Channel relationships
16 Citations (Scopus)

Stock market response to regulatory reports of deceptive advertising: The moderating effect of omission bias and firm reputation

Wiles, M., Jain, S. P., Mishra, S. & Lindsey, C., Sep 2010, In : Marketing Science. 29, 5, p. 828-845 18 p.

Research output: Contribution to journalArticle

Moderating effect
Omission bias
Firm reputation
Stock market