Lonnie Ostrom

Professor

  • 112 Citations
  • 5 h-Index
1979 …2012

Research output per year

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Research Output

  • 112 Citations
  • 5 h-Index
  • 7 Article
  • 1 Chapter
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Article
2012

Leveraging customers' multiple identities: Identity synergy as a driver of organizational identification

Fombelle, P. W., Jarvis, C. B., Ward, J. & Ostrom, L., Jul 1 2012, In : Journal of the Academy of Marketing Science. 40, 4, p. 587-604 18 p.

Research output: Contribution to journalArticle

28 Scopus citations
1989

Examining product managers' job satisfaction and performance using selected organizational behavior variables

Cummings, W. T., Jackson, D. W. & Ostrom, L., Mar 1 1989, In : Journal of the Academy of Marketing Science. 17, 2, p. 147-156 10 p.

Research output: Contribution to journalArticle

23 Scopus citations
1986

Vertical territorial restraints rules of legality and guidelines for channel design

Ostrom, L., Kelley, C. & Jackson, D. W., Mar 1 1986, In : Journal of the Academy of Marketing Science. 14, 1, p. 1-6 6 p.

Research output: Contribution to journalArticle

1 Scopus citations
1984

Differences between industrial and consumer product managers

Cummings, W. T., Jackson, D. W. & Ostrom, L. L., Aug 1984, In : Industrial Marketing Management. 13, 3, p. 171-180 10 p.

Research output: Contribution to journalArticle

31 Scopus citations
1982

Measures used to evaluate industrial marketing activities

Jackson, D. W., Ostrom, L. L. & Evans, K. R., Oct 1982, In : Industrial Marketing Management. 11, 4, p. 269-274 6 p.

Research output: Contribution to journalArticle

11 Scopus citations

Measuring price thresholds using social judgment theory

Cummings, W. T. & Ostrom, L., Sep 1 1982, In : Journal of the Academy of Marketing Science. 10, 4, p. 395-409 15 p.

Research output: Contribution to journalArticle

5 Scopus citations
1979

Supplier evaluation as a new marketing tool

Wieters, C. D. & Ostrom, L., Apr 1979, In : Industrial Marketing Management. 8, 2, p. 161-166 6 p.

Research output: Contribution to journalArticle

13 Scopus citations