Lonnie Ostrom

Professor

Calculated based on number of publications stored in Pure and citations from Scopus
1972 …2022

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  • 2015

    Utilization of Segmental Analysis and Performance Measures

    Jackson, D. W., Ostrom, L. L. & Evans, K. R., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 306-309 4 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in Book/Report/Conference proceedingChapter