Lonnie Ostrom

Professor

  • 112 Citations
  • 5 h-Index
1979 …2012

Research output per year

If you made any changes in Pure these will be visible here soon.

Research Output

  • 112 Citations
  • 5 h-Index
  • 7 Article
  • 1 Chapter
2012

Leveraging customers' multiple identities: Identity synergy as a driver of organizational identification

Fombelle, P. W., Jarvis, C. B., Ward, J. & Ostrom, L., Jul 1 2012, In : Journal of the Academy of Marketing Science. 40, 4, p. 587-604 18 p.

Research output: Contribution to journalArticle

28 Scopus citations
1989

Examining product managers' job satisfaction and performance using selected organizational behavior variables

Cummings, W. T., Jackson, D. W. & Ostrom, L., Mar 1 1989, In : Journal of the Academy of Marketing Science. 17, 2, p. 147-156 10 p.

Research output: Contribution to journalArticle

23 Scopus citations
1986

Vertical territorial restraints rules of legality and guidelines for channel design

Ostrom, L., Kelley, C. & Jackson, D. W., Mar 1 1986, In : Journal of the Academy of Marketing Science. 14, 1, p. 1-6 6 p.

Research output: Contribution to journalArticle

1 Scopus citations
1984

Differences between industrial and consumer product managers

Cummings, W. T., Jackson, D. W. & Ostrom, L. L., Aug 1984, In : Industrial Marketing Management. 13, 3, p. 171-180 10 p.

Research output: Contribution to journalArticle

31 Scopus citations
1982

Measures used to evaluate industrial marketing activities

Jackson, D. W., Ostrom, L. L. & Evans, K. R., Oct 1982, In : Industrial Marketing Management. 11, 4, p. 269-274 6 p.

Research output: Contribution to journalArticle

11 Scopus citations

Measuring price thresholds using social judgment theory

Cummings, W. T. & Ostrom, L., Sep 1 1982, In : Journal of the Academy of Marketing Science. 10, 4, p. 395-409 15 p.

Research output: Contribution to journalArticle

5 Scopus citations
1979

Supplier evaluation as a new marketing tool

Wieters, C. D. & Ostrom, L., Apr 1979, In : Industrial Marketing Management. 8, 2, p. 161-166 6 p.

Research output: Contribution to journalArticle

13 Scopus citations
1800

APPLICATION OF OPERATIONAL RESEARCH TO TRANSPORT PROBLEMS.

Plaud, A., Pritchard, J. R., Tiplitz, C., Green, R., Verzat, Rougerie, Viviant, Athanassiou, S. K., Demmy, W. S., Brant, K. E., Hutchinson, B. G., James, F. E., Ostrom, L., Barrett, O. M. & Phillip, J. R., 1800, Unknown Host Publication Title.

Research output: Chapter in Book/Report/Conference proceedingChapter