Research Output per year
Personal profile
Education/Academic qualification
PHD, University of Alabama
… → 1969
MS, Southern Illinois University-Carbondale
… → 1965
BBA, University of Wisconsin-Madison
… → 1964
Fingerprint Dive into the research topics where Lonnie Ostrom is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Urban transportation
Engineering & Materials Science
Managers
Business & Economics
Marketing
Business & Economics
Mathematical programming
Engineering & Materials Science
Air
Engineering & Materials Science
Rails
Engineering & Materials Science
Marketing tools
Business & Economics
Laboratory experiments
Business & Economics
Research Output 1979 2012
22
Citations
(Scopus)
Leveraging customers' multiple identities: Identity synergy as a driver of organizational identification
Fombelle, P. W., Jarvis, C. B., Ward, J. & Ostrom, L., Jul 2012, In : Journal of the Academy of Marketing Science. 40, 4, p. 587-604 18 p.Research output: Contribution to journal › Article
Organizational identification
Multiple identities
Synergy
Peers
Organizational identity
23
Citations
(Scopus)
Examining product managers' job satisfaction and performance using selected organizational behavior variables
Cummings, W. T., Jackson, D. W. & Ostrom, L., Mar 1989, In : Journal of the Academy of Marketing Science. 17, 2, p. 147-156 10 p.Research output: Contribution to journal › Article
Job satisfaction
Managers
Job performance
Organizational behaviour
Factors
1
Citation
(Scopus)
Vertical territorial restraints rules of legality and guidelines for channel design
Ostrom, L., Kelley, C. & Jackson, D. W., Mar 1986, In : Journal of the Academy of Marketing Science. 14, 1, p. 1-6 6 p.Research output: Contribution to journal › Article
Sequencing
Supreme Court
Distributor
Uncertainty
31
Citations
(Scopus)
Differences between industrial and consumer product managers
Cummings, W. T., Jackson, D. W. & Ostrom, L., 1984, In : Industrial Marketing Management. 13, 3, p. 171-180 10 p.Research output: Contribution to journal › Article
Managers
Consumer products
Marketing
Decision maker
Discriminant analysis
11
Citations
(Scopus)
Measures used to evaluate industrial marketing activities
Jackson, D. W., Ostrom, L. & Evans, K. R., 1982, In : Industrial Marketing Management. 11, 4, p. 269-274 6 p.Research output: Contribution to journal › Article
Marketing activities
Industrial marketing
Productivity
Evaluation
Expenses