Lonnie Ostrom

Professor

  • 111 Citations
  • 5 h-Index
1979 …2012

Research output per year

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Personal profile

Education/Academic qualification

PHD, University of Alabama

… → 1969

MS, Southern Illinois University-Carbondale

… → 1965

BBA, University of Wisconsin-Madison

… → 1964

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Research Output

  • 111 Citations
  • 5 h-Index
  • 7 Article
  • 1 Chapter

Leveraging customers' multiple identities: Identity synergy as a driver of organizational identification

Fombelle, P. W., Jarvis, C. B., Ward, J. & Ostrom, L., Jul 1 2012, In : Journal of the Academy of Marketing Science. 40, 4, p. 587-604 18 p.

Research output: Contribution to journalArticle

  • 27 Scopus citations

    Examining product managers' job satisfaction and performance using selected organizational behavior variables

    Cummings, W. T., Jackson, D. W. & Ostrom, L., Mar 1 1989, In : Journal of the Academy of Marketing Science. 17, 2, p. 147-156 10 p.

    Research output: Contribution to journalArticle

  • 23 Scopus citations

    Vertical territorial restraints rules of legality and guidelines for channel design

    Ostrom, L., Kelley, C. & Jackson, D. W., Mar 1 1986, In : Journal of the Academy of Marketing Science. 14, 1, p. 1-6 6 p.

    Research output: Contribution to journalArticle

  • 1 Scopus citations

    Differences between industrial and consumer product managers

    Cummings, W. T., Jackson, D. W. & Ostrom, L. L., Aug 1984, In : Industrial Marketing Management. 13, 3, p. 171-180 10 p.

    Research output: Contribution to journalArticle

  • 31 Scopus citations

    Measures used to evaluate industrial marketing activities

    Jackson, D. W., Ostrom, L. L. & Evans, K. R., Oct 1982, In : Industrial Marketing Management. 11, 4, p. 269-274 6 p.

    Research output: Contribution to journalArticle

  • 11 Scopus citations