Lonnie L Ostrom

Professor

  • 92 Citations
  • 5 h-Index
1979 …2012

Personal profile

Education / Academic qualification

MS, Southern Illinois University-Carbondale

… → 1965

PHD, University of Alabama

… → 1969

BBA, University of Wisconsin-Madison

… → 1964

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 3 Similar Profiles
Managers Business & Economics
Marketing Business & Economics
Marketing tools Business & Economics
Laboratory experiments Business & Economics
Supplier evaluation Business & Economics
Product involvement Business & Economics
Job satisfaction Business & Economics
Price strategy Business & Economics

Research Output 1979 2012

  • 92 Citations
  • 5 h-Index
  • 7 Article
  • 1 Chapter
14 Citations

Leveraging customers' multiple identities: Identity synergy as a driver of organizational identification

Fombelle, P. W., Jarvis, C. B., Ward, J. & Ostrom, L. Jul 2012 In : Journal of the Academy of Marketing Science. 40, 4, p. 587-604 18 p.

Research output: Research - peer-reviewArticle

Multiple identities
Organizational identification
Synergy
Peers
Organizational identity
22 Citations

Examining product managers' job satisfaction and performance using selected organizational behavior variables

Cummings, W. T., Jackson, D. W. & Ostrom, L. L. Mar 1989 In : Journal of the Academy of Marketing Science. 17, 2, p. 147-156 10 p.

Research output: Research - peer-reviewArticle

Job satisfaction
Managers
Job performance
Organizational behaviour
Factors
1 Citations

Vertical territorial restraints rules of legality and guidelines for channel design

Ostrom, L. L., Kelley, C. & Jackson, D. W. Mar 1986 In : Journal of the Academy of Marketing Science. 14, 1, p. 1-6 6 p.

Research output: Research - peer-reviewArticle

Sequencing
Supreme Court
Distributor
Uncertainty
30 Citations

Differences between industrial and consumer product managers

Cummings, W. T., Jackson, D. W. & Ostrom, L. L. 1984 In : Industrial Marketing Management. 13, 3, p. 171-180 10 p.

Research output: Research - peer-reviewArticle

Managers
Consumer products
Marketing
Decision maker
Discriminant analysis
11 Citations

Measures used to evaluate industrial marketing activities

Jackson, D. W., Ostrom, L. L. & Evans, K. R. 1982 In : Industrial Marketing Management. 11, 4, p. 269-274 6 p.

Research output: Research - peer-reviewArticle

Marketing activities
Industrial marketing
Productivity
Expenses
Evaluation