Lonnie Ostrom

Professor

  • 102 Citations
  • 5 h-Index
1979 …2012
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Personal profile

Education/Academic qualification

PHD, University of Alabama

… → 1969

MS, Southern Illinois University-Carbondale

… → 1965

BBA, University of Wisconsin-Madison

… → 1964

Fingerprint Dive into the research topics where Lonnie Ostrom is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles
Urban transportation Engineering & Materials Science
Managers Business & Economics
Marketing Business & Economics
Mathematical programming Engineering & Materials Science
Air Engineering & Materials Science
Rails Engineering & Materials Science
Marketing tools Business & Economics
Laboratory experiments Business & Economics

Research Output 1979 2012

  • 102 Citations
  • 5 h-Index
  • 7 Article
  • 1 Chapter
22 Citations (Scopus)

Leveraging customers' multiple identities: Identity synergy as a driver of organizational identification

Fombelle, P. W., Jarvis, C. B., Ward, J. & Ostrom, L., Jul 2012, In : Journal of the Academy of Marketing Science. 40, 4, p. 587-604 18 p.

Research output: Contribution to journalArticle

Organizational identification
Multiple identities
Synergy
Peers
Organizational identity
23 Citations (Scopus)

Examining product managers' job satisfaction and performance using selected organizational behavior variables

Cummings, W. T., Jackson, D. W. & Ostrom, L., Mar 1989, In : Journal of the Academy of Marketing Science. 17, 2, p. 147-156 10 p.

Research output: Contribution to journalArticle

Job satisfaction
Managers
Job performance
Organizational behaviour
Factors
1 Citation (Scopus)

Vertical territorial restraints rules of legality and guidelines for channel design

Ostrom, L., Kelley, C. & Jackson, D. W., Mar 1986, In : Journal of the Academy of Marketing Science. 14, 1, p. 1-6 6 p.

Research output: Contribution to journalArticle

Sequencing
Supreme Court
Distributor
Uncertainty
31 Citations (Scopus)

Differences between industrial and consumer product managers

Cummings, W. T., Jackson, D. W. & Ostrom, L., 1984, In : Industrial Marketing Management. 13, 3, p. 171-180 10 p.

Research output: Contribution to journalArticle

Managers
Consumer products
Marketing
Decision maker
Discriminant analysis
11 Citations (Scopus)

Measures used to evaluate industrial marketing activities

Jackson, D. W., Ostrom, L. & Evans, K. R., 1982, In : Industrial Marketing Management. 11, 4, p. 269-274 6 p.

Research output: Contribution to journalArticle

Marketing activities
Industrial marketing
Productivity
Evaluation
Expenses