Photo of Lonnie Ostrom

Lonnie Ostrom

Professor

  • 95 Citations
  • 5 h-Index
1979 …2012
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Personal profile

Education/Academic qualification

PHD, University of Alabama

… → 1969

MS, Southern Illinois University-Carbondale

… → 1965

BBA, University of Wisconsin-Madison

… → 1964

Fingerprint Fingerprint is based on mining the text of the experts' scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Research Output 1979 2012

  • 95 Citations
  • 5 h-Index
  • 7 Article
  • 1 Chapter
16 Citations

Leveraging customers' multiple identities: Identity synergy as a driver of organizational identification

Fombelle, P. W., Jarvis, C. B., Ward, J. & Ostrom, L. Jul 2012 In : Journal of the Academy of Marketing Science. 40, 4, p. 587-604 18 p.

Research output: Contribution to journalArticle

Multiple identities
Organizational identification
Synergy
Peers
Organizational identity
22 Citations

Examining product managers' job satisfaction and performance using selected organizational behavior variables

Cummings, W. T., Jackson, D. W. & Ostrom, L. L. Mar 1989 In : Journal of the Academy of Marketing Science. 17, 2, p. 147-156 10 p.

Research output: Contribution to journalArticle

Job satisfaction
Managers
Job performance
Organizational behaviour
Factors
1 Citations

Vertical territorial restraints rules of legality and guidelines for channel design

Ostrom, L. L., Kelley, C. & Jackson, D. W. Mar 1986 In : Journal of the Academy of Marketing Science. 14, 1, p. 1-6 6 p.

Research output: Contribution to journalArticle

Sequencing
Supreme Court
Distributor
Uncertainty
31 Citations

Differences between industrial and consumer product managers

Cummings, W. T., Jackson, D. W. & Ostrom, L. L. 1984 In : Industrial Marketing Management. 13, 3, p. 171-180 10 p.

Research output: Contribution to journalArticle

Managers
Consumer products
Marketing
Decision maker
Discriminant analysis
11 Citations

Measures used to evaluate industrial marketing activities

Jackson, D. W., Ostrom, L. L. & Evans, K. R. 1982 In : Industrial Marketing Management. 11, 4, p. 269-274 6 p.

Research output: Contribution to journalArticle

Marketing activities
Industrial marketing
Productivity
Expenses
Evaluation