Grant Olsen

Associate Professor

  • 644 Citations
  • 9 h-Index
19942018

Research output per year

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Research Output

  • 644 Citations
  • 9 h-Index
  • 13 Article
  • 2 Review article
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Review article
2006

How nothing became something: White space, rhetoric, history, and meaning

Pracejus, J. W., Olsen, G. D. & O'Guinn, T. C., Jun 1 2006, In : Journal of Consumer Research. 33, 1, p. 82-90 9 p.

Research output: Contribution to journalReview article

56 Scopus citations
2003

When Profit Equals Price: Consumer Confusion about Donation Amounts in Cause-Related Marketing

Douglas Olsen, G., Pracejus, J. W. & Brown, N. R., Jan 1 2003, In : Journal of Public Policy and Marketing. 22, 2, p. 170-180 11 p.

Research output: Contribution to journalReview article

82 Scopus citations