Grant Olsen

Associate Professor

  • 635 Citations
  • 9 h-Index
19942018

Research output per year

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Research Output

  • 635 Citations
  • 9 h-Index
  • 13 Article
  • 2 Review article
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Article
2018

Evaluations of a sequence of affective events presented simultaneously: An investigation of the peak-end rule

Thomas, D., Olsen, G. & Murray, K., Jan 1 2018, In : European Journal of Marketing. 52, 3-4, p. 866-881 16 p.

Research output: Contribution to journalArticle

2 Scopus citations
2013

When white space is more than "burning money": Economic signaling meets visual commercial rhetoric

Pracejus, J. W., O'Guinn, T. C. & Olsen, G., Sep 1 2013, In : International Journal of Research in Marketing. 30, 3, p. 211-218 8 p.

Research output: Contribution to journalArticle

9 Scopus citations
2012

Print advertising: White space

Olsen, G., Pracejus, J. W. & O'Guinn, T. C., Jun 1 2012, In : Journal of Business Research. 65, 6, p. 855-860 6 p.

Research output: Contribution to journalArticle

9 Scopus citations
2011

How many pictures should your print ad have?

Chowdhury, R. M. M. I., Olsen, G. & Pracejus, J. W., Jan 1 2011, In : Journal of Business Research. 64, 1, p. 3-6 4 p.

Research output: Contribution to journalArticle

6 Scopus citations
2008

Affective responses to images in print advertising. Affect integration in a simultaneous presentation context

Chowdhury, R. M. M. I., Olsen, G. & Pracejus, J. W., Jan 1 2008, In : Journal of Advertising. 37, 3, p. 7-18 12 p.

Research output: Contribution to journalArticle

48 Scopus citations
2007

Investigating the simultaneous presentation of advertising and television programming

Chowdhury, R. M. M. I., Finn, A. & Olsen, G. D., Sep 1 2007, In : Journal of Advertising. 36, 3, p. 85-96 12 p.

Research output: Contribution to journalArticle

30 Scopus citations
2004

Integration of positive and negative affective stimuli

Douglas Olsen, G. & Pracejus, J. W., Jan 1 2004, In : Journal of Consumer Psychology. 14, 4, p. 374-384 11 p.

Research output: Contribution to journalArticle

32 Scopus citations

The role of brand/cause fit in the effectiveness of cause-related marketing campaigns

Pracejus, J. W. & Olsen, G. D., Jun 1 2004, In : Journal of Business Research. 57, 6, p. 635-640 6 p.

Research output: Contribution to journalArticle

216 Scopus citations
2003

On the prevalence and impact of vague quantifiers in the advertising of cause-related marketing (crm)

Pracejus, J. W., Olsen, G. D. & Brown, N. R., Jan 1 2003, In : Journal of Advertising. 32, 4, p. 19-28 10 p.

Research output: Contribution to journalArticle

87 Scopus citations
2002
8 Scopus citations
1997

The impact of interstimulus interval and background silence on recall

Olsen, G. D., Mar 1997, In : Journal of Consumer Research. 23, 4, p. 295-303 9 p.

Research output: Contribution to journalArticle

19 Scopus citations
1995
31 Scopus citations
1994
2 Scopus citations