Grant Olsen

Associate Professor

  • 644 Citations
  • 9 h-Index
19942018

Research output per year

If you made any changes in Pure these will be visible here soon.

Personal profile

Education/Academic qualification

PHD, University of Alberta

… → 1992

Fingerprint Dive into the research topics where Grant Olsen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output

  • 644 Citations
  • 9 h-Index
  • 13 Article
  • 2 Review article

Evaluations of a sequence of affective events presented simultaneously: An investigation of the peak-end rule

Thomas, D., Olsen, G. & Murray, K., Jan 1 2018, In : European Journal of Marketing. 52, 3-4, p. 866-881 16 p.

Research output: Contribution to journalArticle

  • 2 Scopus citations

    When white space is more than "burning money": Economic signaling meets visual commercial rhetoric

    Pracejus, J. W., O'Guinn, T. C. & Olsen, G., Sep 1 2013, In : International Journal of Research in Marketing. 30, 3, p. 211-218 8 p.

    Research output: Contribution to journalArticle

  • 9 Scopus citations

    Print advertising: White space

    Olsen, G., Pracejus, J. W. & O'Guinn, T. C., Jun 1 2012, In : Journal of Business Research. 65, 6, p. 855-860 6 p.

    Research output: Contribution to journalArticle

  • 9 Scopus citations

    How many pictures should your print ad have?

    Chowdhury, R. M. M. I., Olsen, G. & Pracejus, J. W., Jan 1 2011, In : Journal of Business Research. 64, 1, p. 3-6 4 p.

    Research output: Contribution to journalArticle

  • 7 Scopus citations

    Affective responses to images in print advertising. Affect integration in a simultaneous presentation context

    Chowdhury, R. M. M. I., Olsen, G. & Pracejus, J. W., Jan 1 2008, In : Journal of Advertising. 37, 3, p. 7-18 12 p.

    Research output: Contribution to journalArticle

  • 48 Scopus citations