Grant Olsen

Associate Professor

  • 578 Citations
  • 9 h-Index
19942018
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Personal profile

Education/Academic qualification

PHD, University of Alberta

… → 1992

Fingerprint Dive into the research topics where Grant Olsen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Research Output 1994 2018

  • 578 Citations
  • 9 h-Index
  • 15 Article
1 Citation (Scopus)

Evaluations of a sequence of affective events presented simultaneously: An investigation of the peak-end rule

Thomas, D., Olsen, G. & Murray, K., Jan 1 2018, In : European Journal of Marketing. 52, 3-4, p. 866-881 16 p.

Research output: Contribution to journalArticle

Evaluation
Valence
Charity
Developer
Divergence
7 Citations (Scopus)

When white space is more than "burning money": Economic signaling meets visual commercial rhetoric

Pracejus, J. W., O'Guinn, T. C. & Olsen, G., Sep 2013, In : International Journal of Research in Marketing. 30, 3, p. 211-218 8 p.

Research output: Contribution to journalArticle

Economics
Rhetoric
Visual rhetoric
Consumer perceptions
20th century
7 Citations (Scopus)

Print advertising: White space

Olsen, G., Pracejus, J. W. & O'Guinn, T. C., Jun 2012, In : Journal of Business Research. 65, 6, p. 855-860 6 p.

Research output: Contribution to journalArticle

Prestige
Brand names
Product quality
4 Citations (Scopus)

How many pictures should your print ad have?

Chowdhury, R. M. M. I., Olsen, G. & Pracejus, J. W., Jan 2011, In : Journal of Business Research. 64, 1, p. 3-6 4 p.

Research output: Contribution to journalArticle

Negative affect
Attitude toward the ad
Product attributes
40 Citations (Scopus)

Affective responses to images in print advertising. Affect integration in a simultaneous presentation context

Chowdhury, R. M. M. I., Olsen, G. & Pracejus, J. W., Sep 2008, In : Journal of Advertising. 37, 3, p. 7-18 12 p.

Research output: Contribution to journalArticle

Marketing
Experiments
experiment
evidence
Valence