Deepak Chhabra

Assoc Professor

  • 970 Citations
  • 12 h-Index
20032020
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Research Output 2003 2019

  • 970 Citations
  • 12 h-Index
  • 46 Article
  • 4 Chapter
  • 2 Book
  • 1 Review article
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Chapter
2015
2 Citations (Scopus)

Smart sustainable marketing of the world heritage sites: Teaching new tricks to revive old brands

Chhabra, D., Apr 30 2015, Handbook of Research on Sustainable Development and Economics. IGI Global, p. 291-310 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

World Heritage Site
Sustainable marketing
Marketing strategy
Heritage
Sustainability indicators
2013

The tripartite model of power flow and coping mechanisms for postive social capital

Chhabra, D., 2013, Social Capital: Theory, Measurement and Outcomes. Nova Science Publishers, Inc., p. 345-362 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

social capital
tourist
coping
recipient
Tourism
2011

Management of world heritage sites: An integrated sustainable marketing approach

Chhabra, D., 2011, Global Hospitality and Tourism Management Technologies. IGI Global, p. 189-206 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

marketing
sustainability
management
website
economic impact
2010

Islamicization of promotion

Chhabra, D., 2010, Bridging Tourism Theory and Practice. Vol. 2. p. 267-285 19 p. (Bridging Tourism Theory and Practice; vol. 2).

Research output: Chapter in Book/Report/Conference proceedingChapter

Muslim
promotion
tourism
heritage tourism
Tourism