Andrea Ketcham

Professor

  • 1321 Citations
  • 16 h-Index
20052019
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Personal profile

Education/Academic qualification

PHD, University of Pennsylvania

… → 2002

Fingerprint Dive into the research topics where Andrea Ketcham is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

consumption behavior Social Sciences
product placement Social Sciences
consumer research Social Sciences
food Social Sciences
reward Social Sciences
self-esteem Social Sciences
persuasion Social Sciences
movies Social Sciences

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Research Output 2005 2019

  • 1321 Citations
  • 16 h-Index
  • 26 Article
  • 2 Chapter

Beyond the Lab: Using data from the field to increase research validity

Lieberman, A., Ketcham, A. & Amir, O., Apr 15 2019, Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., p. 41-60 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Research
1 Citation (Scopus)
threat
evaluation
emotion
manager
Working Memory Capacity
6 Citations (Scopus)

Attention, attitudes, and action: When and why incidental fear increases consumer choice

Coleman, N. V., Williams, P., Ketcham, A. & White, A. E., Aug 1 2017, In : Journal of Consumer Research. 44, 2, p. 283-312 30 p.

Research output: Contribution to journalArticle

anxiety
anger
emotion
Consumer choice
Consumer Choice
8 Citations (Scopus)

Hedonic contamination of entertainment: How exposure to advertising in movies and television taints subsequent entertainment experiences

Russell, C. A., Russell, D., Ketcham, A. & Lehu, J. M., Mar 1 2017, In : Journal of Advertising Research. 57, 1, p. 38-52 15 p.

Research output: Contribution to journalArticle

product placement
movies
Television
environmental pollution
entertainment
5 Citations (Scopus)

It's too pretty to use! When and how enhanced product aesthetics discourage usage and lower consumption enjoyment

Wu, F., Samper, A., Ketcham, A. & Fitzsimons, G. J., Oct 1 2017, In : Journal of Consumer Research. 44, 3, p. 651-672 22 p.

Research output: Contribution to journalArticle

aesthetics
Enjoyment
Aesthetics
consumption behavior
beauty