Ajith Kumar

2018

Delivering a superior customer experience in solutions delivery processes: Seven factors for success

Kumar, A., Steward, M. D. & Morgan, F. N., Sep 1 2018, In: Business Horizons. 61, 5, p. 775-782 8 p.

Research output: Contribution to journal › Article › peer-review

2010

Exploring cross-national differences in organizational buyers' normative expectations of supplier performance

Steward, M. D., Morgan, F. N., Crosby, L. A. & Kumar, A., 2010, In: Journal of International Marketing. 18, 1, p. 23-40 18 p.

Research output: Contribution to journal › Article › peer-review

16 Scopus citations

The coordination strategies of high-performing salespeople: Internal working relationships that drive success

Steward, M. D., Walker, B. A., Hutt, M. D. & Kumar, A., 2010, In: Journal of the Academy of Marketing Science. 38, 5, p. 550-566 17 p.

Research output: Contribution to journal › Article › peer-review

78 Scopus citations

2009

Role identity and attributions of high-performing salespeople

Steward, M. D., Hutt, M. D., Kumar, A. & Kumar, A., Aug 28 2009, In: Journal of Business & Industrial Marketing. 24, 7, p. 463-473 11 p.

Research output: Contribution to journal › Article › peer-review

12 Scopus citations

2006

The role of culture strength in shaping sales force outcomes

Barnes, J. W., Jackson, D. W., Hutt, M. D. & Kumar, A., Jun 2006, In: Journal of Personal Selling and Sales Management. 26, 3, p. 255-270 16 p.

Research output: Contribution to journal › Article › peer-review

42 Scopus citations

2005

A simulation study to investigate the use of cutoff values for assessing model fit in covariance structure models

Sharma, S., Mukherjee, S., Kumar, A. & Dillon, W. R., Jul 1 2005, In: Journal of Business Research. 58, 7, p. 935-943 9 p.

Research output: Contribution to journal › Article › peer-review

553 Scopus citations

Service customization through employee adaptiveness

Gwinner, K. P., Bitner, M. J., Brown, S. W. & Kumar, A., Nov 2005, In: Journal of Service Research. 8, 2, p. 131-148 18 p.

Research output: Contribution to journal › Review article › peer-review

275 Scopus citations

2004

A comparative analysis of an extended SOM network and K-means analysis

Kiang, M. Y. & Kumar, A., 2004, In: International Journal of Knowledge-Based and Intelligent Engineering Systems. 8, 1, p. 9-15 7 p.

Research output: Contribution to journal › Article › peer-review

13 Scopus citations

2002

Market orientation and alternative strategic orientations: A longitudinal assessment of performance implications

Noble, C. H., Sinha, R. K. & Kumar, A., Oct 2002, In: Journal of Marketing. 66, 4, p. 25-39 15 p.

Research output: Contribution to journal › Article › peer-review

654 Scopus citations

Social-structural foundations of publication productivity in the Journal of Consumer Research (1974-1994)

Eaton, J. P., Ward, J. C., Kumar, A. & Reingen, J. P., 2002, Essays by Distinguished Marketing Scholars of the Society for Marketing Advances. JAI Press, p. 199-220 22 p. (Advances in Business Marketing and Purchasing; vol. 11).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

4 Scopus citations

2001

An Evaluation of Self-Organizing Map Networks as a Robust Alternative to Factor Analysis in Data Mining Applications

Kiang, M. Y. & Kumar, A., Jun 2001, In: Information Systems Research. 12, 2, p. 177-194 18 p.

Research output: Contribution to journal › Article › peer-review

47 Scopus citations

Influencing R&D/marketing integration and the use of market information by R&D managers: Intended and unintended effects of managerial actions

Maltz, E., Souder, W. E. & Kumar, A., Apr 2001, In: Journal of Business Research. 52, 1, p. 69-82 14 p.

Research output: Contribution to journal › Article › peer-review

85 Scopus citations

2000

Knowledge structures and retail sales performance: An empirical examination

Sharma, A., Levy, M. & Kumar, A., 2000, In: Journal of Retailing. 76, 1, p. 53-69 17 p., 22.

Research output: Contribution to journal › Article › peer-review

40 Scopus citations

1999

A metric measure for direct comparison of competing models in covariance structure analysis

Kumar, A. & Sharma, S., 1999, In: Structural Equation Modeling. 6, 2, p. 169-197 29 p.

Research output: Contribution to journal › Article › peer-review

32 Scopus citations

Structural analysis of co-author relationships and author productivity in selected outlets for consumer behavior research

Eaton, J. P., Ward, J. C., Kumar, A. & Reingen, P. H., 1999, In: Journal of Consumer Psychology. 8, 1, p. 39-59 21 p.

Research output: Contribution to journal › Article › peer-review

49 Scopus citations

The effect of organizational context on entrepreneurial strategies in franchising

Falbe, C. M., Dandridge, T. C. & Kumar, A., Jan 1999, In: Journal of Business Venturing. 14, 1, p. 125-140 16 p.

Research output: Contribution to journal › Article › peer-review

64 Scopus citations

1994

Issues in the estimation and application of latent structure models of choice

Dillon, W. R., Böckenholt, U., de Borrero, M. S., Bozdogan, H., de Sarbo, W., Gupta, S., Kamakura, W., Kumar, A., Ramaswamy, B. & Zenor, M., Oct 1994, In: Marketing Letters. 5, 4, p. 323-334 12 p.

Research output: Contribution to journal › Article › peer-review