Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

Research Medicine & Life Sciences
marketing Social Sciences
Physicians Medicine & Life Sciences
Marketing Medicine & Life Sciences
customer Social Sciences
Medicaid Medicine & Life Sciences
self-esteem Social Sciences
Technology Medicine & Life Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Profiles

Photo of Laurel Anderson
19952017
Photo of M J Bitner
19802020
Photo of Ruth Bolton

Ruth Bolton

19832017

Research Output 1979 2018

A hierarchical Bayesian approach for examining heterogeneity in choice decisions

Kim, S., DeSarbo, W. S. & Fong, D. K. H. Feb 1 2018 In : Journal of Mathematical Psychology. 82, p. 56-72 17 p.

Research output: Contribution to journalArticle

Finite Mixture
Bayes Theorem
Variable Selection
Bayesian Approach
Attribute

Capturing flexible correlations in multiple-discrete choice outcomes using copulas

Kim, C., Jun, D. B. & Park, S. Mar 1 2018 In : International Journal of Research in Marketing. 35, 1, p. 34-59 26 p.

Research output: Contribution to journalArticle

Purchase
Discrete choice
Copula
Concordance
Bundling
Learning algorithms
Learning systems
Marketing
Education
STEM (science, technology, engineering and mathematics)