Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

Research Medicine & Life Sciences
marketing Social Sciences
Physicians Medicine & Life Sciences
Marketing Medicine & Life Sciences
customer Social Sciences
Medicaid Medicine & Life Sciences
self-esteem Social Sciences
Technology Medicine & Life Sciences

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Profiles

Photo of Laurel Anderson
19952017
Photo of M J Bitner
19802020
Photo of Ruth Bolton

Ruth Bolton

19832017

Research Output 1979 2018

A hierarchical Bayesian approach for examining heterogeneity in choice decisions

Kim, S., DeSarbo, W. S. & Fong, D. K. H. Feb 1 2018 In : Journal of Mathematical Psychology. 82, p. 56-72 17 p.

Research output: Contribution to journalArticle

Finite Mixture
Bayes Theorem
Variable Selection
Bayesian Approach
Attribute

Capturing flexible correlations in multiple-discrete choice outcomes using copulas

Kim, C., Jun, D. B. & Park, S. Mar 1 2018 In : International Journal of Research in Marketing. 35, 1, p. 34-59 26 p.

Research output: Contribution to journalArticle

Purchase
Discrete choice
Copula
Concordance
Bundling

Evaluations of a sequence of affective events presented simultaneously: An investigation of the peak-end rule

Thomas, D., Olsen, D. & Murray, K. Jan 1 2018 In : European Journal of Marketing. 52, 3-4, p. 866-881 16 p.

Research output: Contribution to journalArticle

Emotion regulation
Valence
Evaluation
Interconnection
Integration process