Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

Research Medicine & Life Sciences
marketing Social Sciences
Physicians Medicine & Life Sciences
Marketing Medicine & Life Sciences
customer Social Sciences
self-esteem Social Sciences
Technology Medicine & Life Sciences
physician Social Sciences

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Profiles

Photo of Laurel Anderson

Laurel Anderson

Person

19952017
Photo of M J Bitner
19802019
Photo of Ruth Bolton

Ruth Bolton

Person

19832018

Research Output 1979 2018

A choice model for mixed decision variables

Lee, S., Kim, H., Kim, J. & Allenby, G. M., Sep 1 2018, In : Journal of Choice Modelling. 28, p. 82-96 15 p.

Research output: Contribution to journalArticle

Choice Models
Economics
Profitability
Wear of materials
Availability
1 Citations

A hierarchical Bayesian approach for examining heterogeneity in choice decisions

Kim, S., DeSarbo, W. S. & Fong, D. K. H., Feb 1 2018, In : Journal of Mathematical Psychology. 82, p. 56-72 17 p.

Research output: Contribution to journalArticle

Bayes Theorem
Bayesian Approach
Attribute
Decision Theory
Benchmarking

Capturing flexible correlations in multiple-discrete choice outcomes using copulas

Kim, C., Jun, D. B. & Park, S., Mar 1 2018, In : International Journal of Research in Marketing. 35, 1, p. 34-59 26 p.

Research output: Contribution to journalArticle

Purchase
Discrete choice
Copula
Concordance
Bundling