Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

Marketing Business & Economics
Managers Business & Economics
Consumer behaviour Business & Economics
marketing Social Sciences
Factors Business & Economics
customer Social Sciences
Purchase Business & Economics
Retail Business & Economics

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Research Output 1979 2018

A hierarchical Bayesian approach for examining heterogeneity in choice decisions

Kim, S., DeSarbo, W. S. & Fong, D. K. H. Feb 1 2018 In : Journal of Mathematical Psychology. 82, p. 56-72 17 p.

Research output: Research - peer-reviewArticle

Finite Mixture
Variable Selection
Bayesian Approach
Attribute
Evaluation
Organizational support
Workload
Literacy
Co-production
Mediator

Attention, attitudes, and action: When and why incidental fear increases consumer choice

Coleman, N. V., Williams, P., Morales, A. C. & White, A. E. Aug 1 2017 In : Journal of Consumer Research. 44, 2, p. 283-312 30 p.

Research output: Research - peer-reviewArticle

Consumer choice
Consumer Choice
anxiety
Anger
anger