Emotional Reactions to the 2016 General Election Debates

  • Kim Fridkin (Contributor)
  • Sarah Allen Gershon (Contributor)



This experimental study examines emotional reactions to the first and third 2016 presidential debates. Employing both pre/post-test questionnaires and facial recognition software, viewers reactions are tracked in real time during the debate and after the debate is over. Measures include, subject demographic characteristics, political attitudes and pre/post-test attitudes towards the candidates, as well as frame-by-frame tracking of emotional reactions during the debates in the experimental conditions.,none,Presence of Common Scales: Several Likert-type scales were used.,mixed mode;,Student sample

.,The student sample was recruited largely from undergraduate political science courses at the 2 sites. Students were randomly assigned to the experimental and control conditions.,
Date made availableJan 1 2020

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